Taking fractional GTM work

Your growth marketer is pointing at you.

I'm Riz Carrington — fractional VP Growth / CMO and a strategic doer: I build the plan, then run it myself. 2x Techstars founder, 1x exit (hi, Wahoo Fitness). Forged in sales, refined in marketing. B2C, B2B, and everything with a funnel.

Message me on LinkedIn See the receipts

Yes — you, specifically.

2×

Techstars founder

1×

exit — acquired by Wahoo Fitness

3×

user growth at Thrive in 6 weeks

~$1M

bootstrapped eCom revenue

An RDCP company

The receipts

Greatest hits, in order of bragging rights

18+ case studies and 30+ testimonials live beyond this page — these are the headliners.

Rewire Fitness

Co-founder & CMO. Backed by Under Armour and Techstars Sports '22 — acquired by Wahoo Fitness in 2025. I built and ran the whole GTM: paid, content, PR, influencers, partnerships.

Thrive Savings

Founding marketer, Head of Growth. Grew users 40k → 130k in six weeks. That growth landed the next fundraising round — Thrive was acquired in 2022.

A Shopify store I won't shut up about

Bootstrapped an eCom brand from zero to ~$1M in revenue, got featured by Shopify, then sold it privately in 2017. Every ad, email, and A/B test — mine.

See all 18+ case studies

Nice things people said

I let the results speak for themselves

"Ultimately, her work in driving 3x growth in our subscribers is what landed us our next round of fundraising. I look forward to working with Rizala again."

Jackie LeeCo-founder, Thrive Savings

"Rizala was a consistent performer and demonstrated creativity beyond other salespeople. The biggest endorsement I can give her is that I'd hire her again."

Kevin GaitherFormer SVP of Sales, ZipRecruiter

30+

more where these came from

Recommendations from founders, VPs, and clients — all public, all verifiable.

See all 30+ on LinkedIn →

What I run

Full-stack growth, one person

Fractional VP Growth or CMO for startups that need the whole engine — strategy through execution, measured at every stage.

Paid adsLifecycle & emailGTM strategySEO & AI searchCROInfluencer & affiliateSales-assisted funnels

If you scrolled this far… nice.

No contact form, no calendar widget — for now, it's just my LinkedIn DMs. I actually read them, and I actually reply.

Message me on LinkedIn

Still deciding?

18+ case studies →The full breakdowns, channel by channel 30+ testimonials →All public, all on LinkedIn